We asked PR pros and journalists their opinions on calling reporters. Here’s what we learned.
Featured, PR Tips

We asked PR pros and journalists their opinions on calling reporters. Here’s what we learned.

Wow – we had no idea the topic of calling journalists to "pitch" a story would generate so much interest,…...
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Why I Still Believe in Calling Reporters — and Why You Should Too. Plus, Tips on How to Reach Reporters Effectively
Featured, PR Tips

Why I Still Believe in Calling Reporters — and Why You Should Too. Plus, Tips on How to Reach Reporters Effectively

As far back as my first PR job, my bosses preached that the best way to reach a journalist was…...
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Nonprofits: Use Public Relations to Amplify Impact, Attract Supporters
Case Studies, Featured

Nonprofits: Use Public Relations to Amplify Impact, Attract Supporters

We enticed many news outlets to report on the 30th Anniversary of the nonprofit, StreetWise, the nation's oldest street newspaper.…...
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Connect to National Media? Use a Personal Touch
Case Studies, Featured

Connect to National Media? Use a Personal Touch

A Case Study about Making National News through Thought Leadership Public Relations Our Chicago PR agency team wants our clients…...
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How to Be a Great News Source
Uncategorized

How to Be a Great News Source

Businesses contact our PR agency in Chicago because they want to get a product, service or issue in front of…...
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10 Best Practices To Ace Your Media Interview
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10 Best Practices To Ace Your Media Interview

For the past two decades, I’ve helped clients from all industries make news through journalist interviews at a wide variety…...
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Nonprofits: Create PR Buzz with These Tips To Showcase Impact
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Nonprofits: Create PR Buzz with These Tips To Showcase Impact

Nonprofits: Create PR Buzz with Tips to Showcase Your Impact Nonprofit public relations is one of the most rewarding things…...
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Use PR to Win Honors, Get Noticed
Case Studies, Featured

Use PR to Win Honors, Get Noticed

If you lack a big PR budget, here's a free and simple way to get media attention for your company…...
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Mission Accomplished: PR Tactics Support a Successful Exit Strategy
Case Studies, Uncategorized

Mission Accomplished: PR Tactics Support a Successful Exit Strategy

Having a strategic public relations program, and the patience to carry it out, will help sell your company.  I know…...
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