Why I Still Believe in Calling Reporters — and Why You Should Too. Plus, Tips on How to Reach Reporters Effectively
As far back as my first PR job, my bosses preached that the best way to reach a journalist was…...
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Nonprofits: Use Public Relations to Amplify Impact, Attract Supporters
We enticed many news outlets to report on the 30th Anniversary of the nonprofit, StreetWise, the nation's oldest street newspaper.…...
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Connect to National Media? Use a Personal Touch
A Case Study about Making National News through Thought Leadership Public Relations Our Chicago PR agency team wants our clients…...
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How to Be a Great News Source
Businesses contact our PR agency in Chicago because they want to get a product, service or issue in front of…...
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10 Best Practices To Ace Your Media Interview
For the past two decades, I’ve helped clients from all industries make news through journalist interviews at a wide variety…...
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Nonprofits: Create PR Buzz with These Tips To Showcase Impact
Nonprofits: Create PR Buzz with Tips to Showcase Your Impact Nonprofit public relations is one of the most rewarding things…...
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Use PR to Win Honors, Get Noticed
If you lack a big PR budget, here's a free and simple way to get media attention for your company…...
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Mission Accomplished: PR Tactics Support a Successful Exit Strategy
Having a strategic public relations program, and the patience to carry it out, will help sell your company. I know…...
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Five Public Relations Tips to Elevate Your Nonprofit’s Impact
It’s the end of the school year! While students say goodbye to teachers and friends, sign yearbooks, and plan…...
Read MoreWhy I Still Believe in Calling Reporters — and Why You Should Too. Plus, Tips on How to Reach Reporters Effectively
As far back as my first PR job, my bosses preached that the best way to reach a journalist was…...Nonprofits: Use Public Relations to Amplify Impact, Attract Supporters
We enticed many news outlets to report on the 30th Anniversary of the nonprofit, StreetWise, the nation's oldest street newspaper.…...Connect to National Media? Use a Personal Touch
A Case Study about Making National News through Thought Leadership Public Relations Our Chicago PR agency team wants our clients…...Use PR to Win Honors, Get Noticed
If you lack a big PR budget, here's a free and simple way to get media attention for your company…...
Ask These Eight Questions Before Hiring a PR Firm or Launching a PR Program
Wonder how a public relations program can grow your business? Elevate your expertise? I've got answers! Recently I was invited…...
Seven PR Tips for Email Subject Lines That Pop
Catchy email subject lines are the most important thing you can write to get journalists' attention. All other PR content…...
PR Proof: Press Releases are Lead Generators, and More!
PR Strategy Tip: Press Releases Attract New Customers and Prospects My Chicago PR firm is often asked about using a…...
4 Tips Before Launching a Social Influencer Campaign
Social influencers are everywhere. But how to work with them? With the rise of digital content and social media, there…...