MichelleDamico-Durbin
Public Relations

We start with a strategic PR plan, learning about your business objectives and recommending PR tactics that lead to real results.  

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Thought Leadership

A thought leadership campaign showcases your expertise so you stand out among your competitors. We identify  your most impactful  outlets for making headlines.

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Media Relations

Journalists  value our relationships. They count on our expert sources to fill their news programs with the most up-to-date views and hottest trends. 

Let us show you how Public Relations, or “earned media,” can grow your business. Your expertise “earns” you the right to be interviewed, or lead a trade show panel, or contribute a byline article. These PR tactics help elevate your profile and boost your search ranking.  Plus, when we target the reporters who need fresh viewpoints and expertise, your engagement builds vital media relationships.

Unlike advertising, which is “paid media,”  PR shines a bright light on your leadership and validates your expertise.  Getting quoted in earned media proves to audiences that your expertise is newsworthy, credible and deserves attention.  Our clients say earned media is one of the most effective lead generation tools ever.

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Meet Michelle Damico

Since 2010, we’ve gotten clients into thousands of news stories, blogs, podcasts, broadcast and online news sites.

It’s not just our media connections. The Damico team has the news savvy and experience to identify how clients can make news. We dig deep to learn about a business and its value to customers or stakeholders. Then we identify trends and ways to insert our clients’ voices into the media conversation. As a result, our clients say they’ve made headlines they’ve never dreamed of, thanks to our news judgement.

Michelle has wide-ranging public relations experience.  She’s led agency and government communications teams. She’s worked on political campaigns under the media microscope. She served governors, mayors and startup CEOs.   Understanding that it’s lonely at the top, Michelle provides trusted communications counsel to CEOs and CMOs. And that’s why her expertise gets rave reviews!

B2B Public Relations for clients in:

  • Private Equity
  • Logistics & Supply Chain
  • Healthcare Technology
  • e-Commerce
  • Manufacturing
  • Construction
  • Real Estate
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B2C Public Relations for clients in:

  • Non-profits
  • Wealth Management
  • Restaurants & hospitality
  • Health & wellness
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Want to Make News for Your Business?

Let’s talk. Even if you don’t know where to start.