Our PR Consulting Services Elevate Your Profile
Competing for a voice against larger industry brands? PR levels the playing field so your expertise is showcased alongside bigger competitors. You’re viewed as an equal while amping up your brand. Lack the time and budget to build an-house PR team? The experts at our Chicago PR firm offer a wide range of services to tell your story, reach your media targets and generate powerful news coverage.
- PR Strategy Development
- News Release Writing
- Media Relations
- Message Development
- Media Interview Coaching
- Video Content Creation
- Social Content Creation and Management
- Event Strategy and Tactics
- Long-form writing for Blogs, Case Studies, White Papers, etc.
Local and National PR Can Offset Negative Reviews or Comments
Trying to recover from a bad review, negative news or an angry Glassdoor comment? We’ve helped clients build a steady stream of positive news, to help them counter the negative and establish a powerful presence on Google and their social channels. We can help move your negative news to Google’s back pages to improve your brand, change your narrative and tell the story that reinforces your value to customers.
We’ve built relationships that have turned into friendships with local, national and industry reporters. We write press releases and contribute content to showcase our clients’ subject-matter expertise. Positive news coverage is our Chicago PR firm’s mission, whether we’re working with the hottest podcasters and bloggers or journalists at legacy news outlets.
When you work with us, we handle all communications from start to finish. Our team creates a message map that guides your experts and ensures all interviews include value messages about your company, product or service. We also handle all media contacts, reaching out to reporters and offering your story ideas, press releases, thought leadership essays and events. It doesn’t stop there. Every day we identify trends to keep media interested in your business or organization. Once we get you connected with reporters we find ways to nurture those relationships so journalists keep returning for your expertise and insights.
Media Coaching and Training
We know the most successful media interview requires research and preparation. Our interview training sessions include conducting mock interviews to ensure you mention the value you bring to your customers and clients during every media interview.
We’ll provide tips and tools so you navigate an interview like the pro you are. Our job isn’t done then, we do all the follow-up and fact-checking, too.
We learn all we can about your business and client experiences so we can elevate your expertise by identifying the best speaking engagements, conferences, business roundtables, media-sponsored events and award opportunities to get you in the news. Our team identifies the needs and interests of your target audiences and creates white papers, essays, customer case studies and other content to help them. Crafted by us, and approved by you.
Industry awards and speaking opportunities at conferences and conventions build credibility and validation. So, we do the research to find the best opportunities and write and submit awards applications and speaking abstracts for you. All you have to do is accept.
When you make news, our team helps amplify your news coverage by crafting smart social media content. This helps your messaging stay consistent and makes even more mileage out of your great headlines.
Review Your Profile
Do you know how your current public relations strategy stacks up? Are you getting the right press and attention for your business? Let us help! Our team will perform a PR audit, where we will look at your brand and your competitors to show you where you’re doing well and what can be improved upon. This snapshot will help guide your current or new PR strategy to make sure you’re getting the right information to your consumers—the right way.
Two-Hour Deep Dive
Interested in creating a communications strategy? We offer a two-hour deep dive with our team to determine your needs, offer guidance and determine how we can work together. During this time, we’ll look at how your news is performing in the marketplace, what your audience reach is, and how it compares to your competitors. Our team will look at what your share of voice and attention is in your news placements.