Posts Tagged ‘Public relations’

The Magic of a Thank You

July 20th, 2010
Thank you *
Image by rustman via Flickr

My family returned from a fabulous weekend trip at a friend’s lakeside country cottage this weekend in Galena, where we swam, boated, fished, swam some more, gazed at wild turkeys, cooked great meals, race walked, antique shopped, read books from an incredible home library and relaxed in a wonderfully comfortable setting. Since returning, I have considered many ways to show my appreciation…and the first and simplest action came from a suggestion in my inbox this morning! I subscribe to GasPedal from the Word of Mouth Marketing Association.

We’re convinced that if more people sent thank you notes, the world would be a better place. In about two minutes — for the cost of a postage stamp — you can create a personalized, memorable experience for a customer that they’ll tell the world about. This simple trick alone is one of the big reasons Zappos sold a billion dollars in shoes last year.

I’m embarrased to admit that my stash of thank you notes is about two years old. They should have been sent to many generous and kind friends and colleagues many moons ago. I’ve resolved this summer to use all of my thank you notes by September. Perhaps I’ll strengthen a friendship, surprise a prospective marketing and PR client,  warm the heart of my mom, husband and sisters, and put on a written display of thoughtfulness.

That means I’ll have to send about one a week. Do you have someone you know who deserves your handwritten thank you in a nice card? Do you think they’ll like/love you even more when they see how thoughtful and gracious and grateful you are? Do you think your business partners might have fonder thoughts about you upon receiving your note? Don’t you think the world would be a better place if we all wrote thank you notes and muzzled that “I just don’t have the time” excuse?

Give it a try, and let me know how it makes you feel! I feel like  a better human being just placing a stamp on the envelope and walking it to the mailbox a few minutes ago.



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Scrap the Obituary, the Elevator Pitch is Alive and Well

June 1st, 2010
Elevator
Image via Wikipedia

That was the question that sparked my interest today, as I read my Inc.com Today’s Small Business Newsletter. It was a post by venture capital blogger Mark Peter Davis who claimed that the all-important elevator pitch, relied upon by business start ups seeking investment bankers’ money, is kaput. Here’s a link to his post.

Entrepreneurs, The Elevator Pitch is Dead

I am not in the VC funding business. I work with entrepreneurs and well-established business people who want to get their messages placed succinctly online and in the media. Before I write any copy, make one phone call or send one email about my clients, I work with them to polish their key messages, and yes, that includes helping them with an elevator pitch. So I had a strong opinion today when I left this comment on Davis’ blog post:

Mark, as someone who spends a lot of time helping clients improve their messaging, I disagree that the elevator pitch is dead. My guess is it’s still alive in the VC industry too. No matter what business you’re in, a business person needs a strong pitch that captures folks’ attention and that’s what an elevator pitch does. It’s also a conversation starter and a way to get a dialogue going by teasing someone to ask further questions.

Also, if you work with the media — bloggers and/or reporters/editors who write for traditional newspapers, magazines, tv or radio — you’ll always need an elevator pitch. The media especially (and the social media crowd as a whole, in my opinion) need that one strong sentence that captures the essence of what you do, how you serve your customers and why it’s important in the first place. In fact, I believe anyone looking for a job should also have an elevator pitch that summarizes their strengths and skills. The elevator pitch should answer questions and get a conversation going.

Something else to consider — this is the era of short attention spans. We’re all multi-tasking as we communicate, so crafting an attention-grabbing elevator pitch about your business or yourself is one of the best ways to get remembered.
What do you think? Do you use an elevator pitch in your daily working life? What would your business be without one? I’d love to hear your thoughts.

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Four Ts to Being A Tip-Top Manager

January 9th, 2010
Agile Information Management
Image by Wonderlane via Flickr

In my years in business, government and the media I’ve come to admire the great managers who’ve led my past organizations and have learned some lessons from the mediocre managers.

Now that I’m in business for myself, I have learned that you can easily measure a manager by the guidelines that just happen to neatly begin with the letter T.

Time – How well does he/she manage their time? Do they meet their deadlines, follow up in a timeline manner, act promptly on the task items before them?  Time is a constant — Everyone must follow its rules, from the lowly intern to the omnipotent CEO. If you fail to meet your time commitments or deadlines, you’ll instill doubt among those with whom you do business or at worst you’ll lose respect of everyone.

Tone – Here I mean your attitude and treatment of others. Are you following the Golden Rule? In this era of social media, helping others is the mantra – provide helpful tips to your followers and fans and they will show their gratitude with greater word of mouth and/or sales.  So ask yourself: “What’s my tone? How do I treat those around me? If you rule by intimidation, you set a horrible work environment for those around you. While a negative, pessimistic attitude will only bring your team down and diminish confidence and motivation.  What’s the tone you’ve set for your work and personal life?

Talking – Raise your hand if you’ve ever sat through a meeting trying to interject, but that one person monopolized the conversation, droning on and on and impeding anyone else’s input. There’s at least one in every group. There are those among us who repeat the same thoughts for impact, unaware that it’s a waste of everyone’s time. In your daily conversation with those you’re closest with, it might be helpful to ask others if you are one of those repeaters. I’m lucky, I have a pre-teen daughter who tells me I drive her nuts when I say the same thing over and over again! She’s taught me a lesson I apply at work: Say it once, maybe twice and others will listen. Say it again and again and they’ll tune you out.

Tasks – This is about deadlines. A real measure of how well you know yourself is how you commit to a deadline. How long will it take to get that spread sheet to the boss? After collecting research, will you really turn around that case study in one day?  As a former radio news reporter, I’ve been on deadlines since college. If I didn’t meet them, I’d leave pockets of dead air on the radio stations for which I worked. So I treat deadlines as ironclad. Whether it’s in work or life, I get this unnerved, anxiety-ridden feeling if a deadline approaches and I fear I can’t meet it (it’s healthy f for me, because it keeps me on track and I almost always meet them).  How about you? Do you respect your deadlines? Do you stick to them or not? What does that do to the relationships with your co-workers or the teams you lead?  I think failing to keep a deadline chips away at your credibility. I don’t ever want to risk that. My credibility is my name and my name is my brand. If I don’t keep those strong, I won’t have a strong business or a strong relationship with my friends, family and associates.

So, those are my Four Ts for being a tip-top manager.  After looking them over, I realize that these Four Ts apply to living a good life as well!  What about you? Do you have some others that you live by?  I would love to hear what you think. Send me comments here or at michelledamico (at) comcast.net!

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PR uses of Twitter in Government

September 15th, 2009
CHICAGO - JULY 17:  The Wall Street Journal ne...
Image by Getty Images via Daylife

Great story in the Wall Street Journal today about tools for PR folks using Twitter. Since I spoke yesterday at a Social Media for Government Conference, I thought those who could or couldn’t attend might be interested in these Twitter tools.

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