I’ve never heard of Vice or Flaunt, but I do appreciate the style and substance that goes into creating a compelling magazine cover.
So when Advertising Age compiled its 10 best magazine covers for 2012, I had to see them. And it’s worth the view. As I perused these beauties, I couldn’t help but wonder how many people actually purchased/subscribed to these publications and actually saw them at their best — in print. With magazine circulation numbers on a never-ending downward slide (see below),I also tried to estimate the year when we’d no longer hold a fully assembled and stapled magazine for our own personal pleasure.
My Newsweek print subscription will be no more come January 1st – I’ll have to get my Newsweek fix online and it won’t be the same.
I was saddened when Gourmet folded in 2009 and not surprised when PC Magazine suffered a similar fate. You can take a look to spot one of your favorite pubs that folded in 2009. Or maybe one of your favs ceased publication in 2008?
Will some of the best magazines remain as print versions, because they’re just too vital or beautiful or popular to die? Will many be around in 2015? 2020?
What’s your prediction on the year the last printed magazine as we know it will fold? Will you miss them when they do? Will you be satisfied reading an article or seeing your cover on a tablet or smart phone? Leave your comments because I love when you do.



