In the last month, I’ve been approached by three different companies seeking help in generating news for their smart phone apps creations. Currently, I’m working with a brother-sister team that developed BrainAttack App to help emergency room doctors and nurses save lives for stroke patients. Like my clients, all app creators are trying to rise above the noise being generated in an industry that’s growing at lightning speed.
Since 2008, when Apple launched its iTunes App store more than 800,000 apps have been downloaded. Google has quickly played catch up with just under 700,000 apps on Google Play as it marks its first birthday.
If there’s a business problem, there’s probably an entrepreneur who’s created or working on an app solution. Unfortunately, there’s no app guaranteed to get news coverage for your new app. With the mix of traditional and social media required to generate awareness of your app, a one-size fits-all solution just won’t get you results.
There are so many target audiences that can make or break your efforts to generate awareness of your apps. With these hurdles in mind, I offer…
Top 10 tips to build media buzz for your App Continue reading