How to showcase your client’s expertise in the Wall Street Journal, the world’s leading business publication and a most valued outlet for PR professionals? Be targeted in your media outreach and be helpful and responsive to the reporter with whom you’re working. Patience and persistence also
By regularly nurturing your LinkedIn network, you can get valuable business intelligence that can open doors. It happened to me and I want to tell you how. If you’re like most of my friends, you treat LinkedIn as an online
Most business people I know are active on Facebook, Twitter and LinkedIn, but the majority don’t follow blogs or write their own. “There’s no value,” they say, especially since social media already is a time drain. What if, by subscribing
If you’re like many entrepreneurs launching a small business, a budget for PR is often last on the priority list. That’s unfortunate, because we’re all news providers these days, hungry for great news content for our own Facebook page,
My friend and mentor Barry Moltz posed a great question to his following of entrepreneurs, and I thought you might like to see the 36 helpful answers to: “What are you doing to make your business more profitable?”
If you walk down Main Street USA, you’ll find that many small businesses haven’t caught the social media bug. It’s easy to understand why.