When you lack the time or just can’t decide on creating content topics for your blog or social networks, try sharing material that will be helpful to your audience. With client work consuming my time recently, I’ve got some items to share and start conversations.
Check out some helpful PR, marketing and social media resources I’ve found lately. You can also scroll down the page and see some cool news coverage my colleagues and I have secured for my clients. Either way, enjoy and leave a comment if you can.
- The difference between PR and Marketing? I get this question a lot, and this blog sorts it out.
- If you copy photos from the web to enhance your content, beware and read this: The Danger of Using Photo Images.
- Have you heard about Google Glass, the wearable computer that is being worn like a pair of glasses by 40 “Google Explorers” (who paid $1,500 for the privilege) in Chicago and thousands of others around the world? Client Manny Almagro, of the dynamic retail agency TPN, Inc., was heavily quoted in the Sunday Chicago Tribune last week, thanks to a front page placement by my friend and colleague Laura Muma.
- Chicagoans test out Google Glass wearable computer – Chicago Tribune
Laura and I sprung into action immediately following this placement and pitched Manny’s Google Glass experience to broadcast and national media, offering his expertise about how shoppers might use Google Glass. As a result of our quick thinking, the client appeared not only in Chicago print, but on radio and nationally online at NPR.org.
- The Chicago Newsradio interview is here:
Or you can listen to a few short reports that excerpted Manny’s interview here:
During our outreach, NPR reporter Brenda Salinas had us switch direction, asking about Manny’s retail client experiences with facial recognition technology. Thanks to Manny’s deep level of expertise, he became the focus a valuable national placement, which you’ll find at NPR.org. This enabled our client to continue building momentum for his PR initiative. It also proves once again that if you have a strong and credible expert, and if you target media with precision, every touchpoint you make will matter, as long as you provide reporters with content they need to please editors and meet their deadlines.
Here’s more cool news I’ve secured on behalf of other clients this past month:
I’m the senior communications consultant for Marj Halperin Consulting and her client The Trust for Public Land. TPL is partnering with the City of Chicago’s to build The 606. Here is some recent coverage we’ve secured:
- Sneak Peek at The 606, on WTTW’s Chicago Tonight, reporting by Paris Schutz
- Next step for Bloomingdale Trail: creating an identity, Kathy Bergen’s story in the Chicago Tribune.
- How Bloomingdale Trail rebranders computed winning “606″ label, Tribune Columnist Mary Schmich’s take on the new project name for the Bloomingdale Trail and park system.
- Here’s a YouTube video I created that sheds insights on the branding process behind naming the project The 606.
- YMCA wants real estate ideas for LaGrange Corner, in The Chicago Sun Times and its Pioneer Press sister publication, The Doings, for our new client, YMCA of Metro Chicago.
- YMCA seeks partner to bring back LaGrange facility, in the Chicago Tribune.
- Should SEC raise bar on brokers?, Hedeker Wealth Management in The Daily Herald Business Ledger.
- Technology to help doctors speed treatment of stroke patients, in BrainBlogger.com, an interview with the creator of BrainAttack App.