Tag Archives: CBS Chicago

Paying it forward matters in Media Relationships, too!

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I blog so others can learn about my successes and failures working with journalists. If you’re in public relations and marketing I hope you take my lessons and run with them, because that’s the intent.

I offer yet another media relations nugget — perfectly timed for this month of Being Thankful:

Never underestimate the value of paying it forward,

especially when working with media.

Create opportunities to help a reporter, and you will reap rewards. Want proof? It happened about a month ago.  I was pitching Andy Giersher, the veteran Chicago producer for the number one rated radio business show — Noon Business Hour on Newsradio 780. I called him about two hours before the start of his show, offering a client expert on mobile shopping and mobile rewards programs, in advance of the holiday shopping season.

“No thanks,” he said, “right now, I’m trying to round out today’s show.”

“What are you working on?” I asked. “Is there anything I can help you with?”

“Yeah, I’m looking for someone to comment on Newsweek.”

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It’s #FollowFriday — You sharing the love?

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It’s February’s First #FollowFriday, which means time to fulfill Twitter’s mission — to be helpful.

Every Friday on Twitter is #FollowFriday — or #FF — whenTweeps recommend others within their networks who have worthwhile things to say and are worth following.

I have many #FF choices and I hope to add more to this list when I can catch some time today. Please don’t be offended if you’re not on this list. You will be!

Here are some of my #FF choices. If you follow them too, tell them I sent you, and don’t forget to use the #FF hashtag.

@SarahSkerik — leads social media initiatives at PR Newswire and included my quotes in her highly respected PR Newswire blog.

@PRSaraHEvans — a leader in the PR social media community and founder of JournChat

@AnnDwyer_Crains — writes about Entrepreneurship and the challenges facing small business people

@PRSoapBox — Colleen Campbell, a former colleague, is brilliant and her observations about digital PR and the industry in general are spot-on.

@ScottKleinberg – 0ne of the most helpful journalists you will ever find on social networks. He writes for the Tribune and assists other Tribune staffers with their social media actvities.

@BernieTafoya – Newsradio 780s veteran street reporter. One of the most creative guys on radio and a class-act pro.

@GiniDietrich — Social media powerhouse, super creative CEO, author and founder of the popular “SpinSucks” blog.

@MarjHalperin — She’s a colleague, and fellow radio news junkie, communications strategy maven, and is all over Chicago‘s cultural and arts scene. She is now heading up Mayor Emanual’s initiative to craft Chicago’s Cultural Plan.

@PointA_PointB — My friend, Catherine Morgan, Brainiac, extremely connected life coach who has an answer to every entrepreneur’s question. She’ll steer ya right!

@MrMediaTraining – one of the most insightful and spot-on interview training coaches, who is so good at finding others’ media blunders and picking them apart with great precision

Keep checking in here, as I plan to do a favorite journalists Tweep list.

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