I blog so others can learn about my successes and failures working with journalists. If you’re in public relations and marketing I hope you take my lessons and run with them, because that’s the intent.
I offer yet another media relations nugget — perfectly timed for this month of Being Thankful:
Never underestimate the value of paying it forward,
especially when working with media.
Create opportunities to help a reporter, and you will reap rewards. Want proof? It happened about a month ago. I was pitching Andy Giersher, the veteran Chicago producer for the number one rated radio business show — Noon Business Hour on Newsradio 780. I called him about two hours before the start of his show, offering a client expert on mobile shopping and mobile rewards programs, in advance of the holiday shopping season.
“No thanks,” he said, “right now, I’m trying to round out today’s show.”
“What are you working on?” I asked. “Is there anything I can help you with?”
“Yeah, I’m looking for someone to comment on Newsweek.”