Tag Archives: Catherine Morgan

It’s #FollowFriday — You sharing the love?

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It’s February’s First #FollowFriday, which means time to fulfill Twitter’s mission — to be helpful.

Every Friday on Twitter is #FollowFriday — or #FF — whenTweeps recommend others within their networks who have worthwhile things to say and are worth following.

I have many #FF choices and I hope to add more to this list when I can catch some time today. Please don’t be offended if you’re not on this list. You will be!

Here are some of my #FF choices. If you follow them too, tell them I sent you, and don’t forget to use the #FF hashtag.

@SarahSkerik — leads social media initiatives at PR Newswire and included my quotes in her highly respected PR Newswire blog.

@PRSaraHEvans — a leader in the PR social media community and founder of JournChat

@AnnDwyer_Crains — writes about Entrepreneurship and the challenges facing small business people

@PRSoapBox — Colleen Campbell, a former colleague, is brilliant and her observations about digital PR and the industry in general are spot-on.

@ScottKleinberg – 0ne of the most helpful journalists you will ever find on social networks. He writes for the Tribune and assists other Tribune staffers with their social media actvities.

@BernieTafoya – Newsradio 780s veteran street reporter. One of the most creative guys on radio and a class-act pro.

@GiniDietrich — Social media powerhouse, super creative CEO, author and founder of the popular “SpinSucks” blog.

@MarjHalperin — She’s a colleague, and fellow radio news junkie, communications strategy maven, and is all over Chicago‘s cultural and arts scene. She is now heading up Mayor Emanual’s initiative to craft Chicago’s Cultural Plan.

@PointA_PointB — My friend, Catherine Morgan, Brainiac, extremely connected life coach who has an answer to every entrepreneur’s question. She’ll steer ya right!

@MrMediaTraining – one of the most insightful and spot-on interview training coaches, who is so good at finding others’ media blunders and picking them apart with great precision

Keep checking in here, as I plan to do a favorite journalists Tweep list.

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Sweet! Great PR results by simply following a blog

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Most business people I know are active on Facebook, Twitter and LinkedIn, but the majority don’t follow blogs or write their own. “There’s no value,” they say, especially since social media already is a time drain.

What if, by subscribing to just ONE blog, and interacting with that blogger you’d get a free ad seen by tens of thousands of Chicago Tribune readers?

It happened to me today and it’s the perfect example of why every business short on PR resources should follow at least one blog. Not just any blog, mind you, but blogs about topics that interest you (that’ll keep you coming back), and that are supported by a local newspaper. Most newspapers have bloggers. Many Chicago Tribune reporters are bloggers, and the Trib also owns the ChicagoNow network of community bloggers. I follow ChicagoNow bloggers Catherine Morgan and Judy Marcus.

Besides loving PR, I also love to eat, cook and create sweet things. So when I heard about Judy’s Sugar Buzz Chicago, I became an instant follower. I subscribe to her blog and receive emails about new blog items. I send her ideas all the time, and after mentioning that  my sister opened Jam ‘n Honey, a new breakfast restaurant  in Chicago’s trendy Lincoln Park, Judy wanted to learn more.

Yes, it was wonderful having Judy blog about the restaurant, which is only weeks old and already has lines of diners waiting for tables. But here’s the icing on my cake: The blog’s parent company — the Chicago Tribune — began sprinkling links to her blog within the online version of the paper. Here is a screen capture of my sister’s restaurant  posted adjacent to a local story that attracted tens of thousands of readers today.

The headlines lured readers to a news story and then drew them to valuable real estate about Jam ‘n Honey Restaurant. How long did that info remain on the news page? Maybe about eight hours today (the ChicagoNow promos interchange regularly online). But hey, eight hours of free PR hours is far better than zero hours of free PR!

By having fun and by staying in touch with people who write about my favorite things, this local restaurant received valuable exposure to thousands of readers!  PR doesn’t get any sweeter than this!

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DIY PR? Sure, you can!

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Yes, you can be your own PR agent.

If you’re like many entrepreneurs launching a small business, a budget for PR is often last on the priority list. That’s unfortunate, because we’re all news providers these days, hungry for great news content for our own Facebook page, YouTube Channel, Twitter feed and other social media platforms. Having your story told through word-of-mouth marketing or in traditional media such as newspapers, radio, and TV is one of the most effective ways to attract new customers and build your business.

 

While it does require effort and learning, it’s possible to wear another hat and become your own PR rep. Like anything, you need to keep at it, even if you don’t see instant results.

I recently was interviewed about DIY PR for business people by Catherine Morgan, Transition and Entrepreneur Coach from Point A to Point B Transitions. Please take a listen and let me know if I can help you get started. Email me: michelle at michelledamico dot com!

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