Having a budget to hire a public relations consultant is out of reach for many entrepreneurs. Doing PR for your business IS possible, if you have a plan, a message and the commitment. Listen to this 30-minute teleclass in which I discuss the steps involved in DIY PR with Catherine Morgan of Point A to Point B Transitions Inc. You’ll hear proven techniques for getting your message to media that matter:

• Developing your message
• Identifying reporters that need your expertise
• Introducing your story idea to a reporter/editor/blogger/producer
• Building ongoing media relationships so you become journalists’ “go-to” source.