Looking forward to Chicago’s next great park and destination? The Bloomingdale Trail, the nearly 3-mile elevated park and trail system planned for Bucktown, Wicker Park, Logan Square and Humboldt Park, received great praise today in a comprehensive, three-page spread in the Sun Times. Continue reading
In the last month, I’ve been approached by three different companies seeking help in generating news for their smart phone apps creations. Currently, I’m working with a brother-sister team that developed BrainAttack App to help emergency room doctors and nurses save lives for stroke patients. Like my clients, all app creators are trying to rise above the noise being generated in an industry that’s growing at lightning speed.
Since 2008, when Apple launched its iTunes App store more than 800,000 apps have been downloaded. Google has quickly played catch up with just under 700,000 apps on Google Play as it marks its first birthday.
If there’s a business problem, there’s probably an entrepreneur who’s created or working on an app solution. Unfortunately, there’s no app guaranteed to get news coverage for your new app. With the mix of traditional and social media required to generate awareness of your app, a one-size fits-all solution just won’t get you results.
There are so many target audiences that can make or break your efforts to generate awareness of your apps. With these hurdles in mind, I offer…
Top 10 tips to build media buzz for your App Continue reading
If you follow me here or on my LinkedIn profile, you probably know I’m a strong believer in the effectiveness of a well-written press release. In an earlier post, I mentioned that press releases have the potential to go viral and become an excellent lead generator. Recently, I had a media relations experience that perfectly illustrates my point!
Recently, a Chicago broadcast reporter asked for an exclusive about my client‘s latest news. He received our press release (Cournane travels to Antarctica) about my client’s upcoming marathon on the South Pole, and requested that I NOT promote the trip to other outlets until he aired the story first.
I wanted to maintain my great relationship with this veteran street reporter at one Chicago’s top-rated broadcast outlets. Being helpful is one thing — jeopardizing future client coverage is another. What to do?
I made a deal. I agreed not to make calls and emails to any other reporters until his reports were aired. If any other media contacted me during the interim, I would let my broadcast friend know that he should run his story because I’d be working with other media. He agreed.
Did I make the right call? Leave a comment. Later this week, you’ll hear how it all turned out.
Dear Nespresso, your brand page on Facebook showcases exactly how a consumer product company should be integrating social media into every part of the customer experience. Now I see why your page has nearly 2 million LIKES and thousands of people talking about you (in many languages). I have this real life example of wonderful customer service through social media.
You address complaints immediately and publicly — I have proof! Today you did so to my total surprise.
Yesterday, I complained on your page after twice calling your toll free number and twice having the system hang up on me when I tried to reach customer service. I left this note in frustration (I admit, I did it in haste and it was a bit snarky).
I thought that would be the end of my Nespresso Facebook engagement and was quite shocked to get this email today. Apparently, someone on the Facebook team connected with customer service, or looked up my order history, noted that I had not yet requested my first scaling kit, and took the initiative to order it on my behalf. Continue reading
I consider myself knowledgable on a lot of things. Journalism and the news business? Absolutely. Media and public relations? You bet. Effectively communicating a message while handling a media interview? Easy.
Sports? Never my strong suit. Football, the weakest pocket in my strong suit! I’m a fair weather fan, one who really pays attention to the Chicago Bears if they make the play-offs or start a winning streak. I like watching the Superbowl to see the commercials and follow funny observations on Twitter and Facebook. The game is pretty much an afterthought to me.
So I was pretty surprised and thrilled to be asked to lend my PR expertise to a story out today on the Re-Branding Jay Cutler: How Would PR Execs Fix The Bears QB?
It’s written by local media reporter Michael Sebastian for ChicagoSide, a great Chicago sports web site. Mike sought out a number of Chicago PR professionals to ask what Jay Cutler should be doing to reverse his standing as one of the most loathed players in the NFL.
Check out the piece, and whether or not you’re a diehard Bears fan, I’d love to know what you think. Does Jay Cutler need a PR Fix?
And hey, if anyone out there has a line to Cutler, tell him I’m available to help repair his brand, OK. The fact that I don’t care for football may be a positive in his playbook.
I blog so others can learn about my successes and failures working with journalists. If you’re in public relations and marketing I hope you take my lessons and run with them, because that’s the intent.
I offer yet another media relations nugget — perfectly timed for this month of Being Thankful:
Never underestimate the value of paying it forward,
especially when working with media.
Create opportunities to help a reporter, and you will reap rewards. Want proof? It happened about a month ago. I was pitching Andy Giersher, the veteran Chicago producer for the number one rated radio business show — Noon Business Hour on Newsradio 780. I called him about two hours before the start of his show, offering a client expert on mobile shopping and mobile rewards programs, in advance of the holiday shopping season.
“No thanks,” he said, “right now, I’m trying to round out today’s show.”
“What are you working on?” I asked. “Is there anything I can help you with?”
“Yeah, I’m looking for someone to comment on Newsweek.”