Comments on: PR Mastery-One Blog at a Time List Building

By: Amy

Amy — Fri, 04 Jun 2010 06:44:02 +0000

Good points, Michelle. And remember to be strategic and focused. Often a single well-placed story – that meets that media outlet’s needs as well as your client’s – can be a success. Not every pitch will go viral or land multiple hits in traditional media. A good media relations pro will know if it stands a chance of broad pick up, and if not, targeting is the way to go.

By: Kathryn Francis

Kathryn Francis — Mon, 29 Mar 2010 16:39:01 +0000

The clarity and importance of these basic steps is often neglected due to the overwhelming complexity of the final PR goal. This obviously experienced and effective pro gives great advice here. And to Neil’s point, a strategic and proactive approach when followed is not only effective but allows a prioritized focus on what really matters. These are words to live by!

By: Marj Halperin

Marj Halperin — Mon, 29 Mar 2010 12:33:38 +0000

I especially love your point about READING the reporter’s work to see what’s a good fit. Nearly a year after I signed off from my political blog, I still get pitches regularly from PR folks with a lead-in that says they “love my blog” or otherwise suggest they are familiar enough to know their client is a perfect fit for my space. The space I don’t write on any more. Michelle would NEVER make that mistake!

By: Charlie Meyerson

Charlie Meyerson — Thu, 25 Mar 2010 03:58:52 +0000

I would recommend following advice from the woman who first opened my eyes to the fact that “in the wake of” is a waste of words and time. As she sagely advised me, more than 20 years ago, a simple “after” does the trick. Ignore her wisdom at your peril.

By: Michelle Damico

Michelle Damico — Thu, 25 Mar 2010 03:54:15 +0000

Val, many entrepreneurs are in the same boat. The beauty of the Internet and social networking is that there are so many great resources out there to help. The greatest challenge is how you can find the time to run your business, serve your customers, balance your personal life and family needs AND be your own marketer. Unfortunately, the thing I often sacrifice is sleep!

By: Michelle Damico

Michelle Damico — Thu, 25 Mar 2010 03:51:17 +0000

Neil, you are so right about being strategic, knowing what you’re trying to achieve and developing the right pathway and tactics to get you there. It’s also important to have an idea of what your desired MEASURABLE results will be. And I know you’ve seen time and again the value of one well-placed story. Over a year ago, I secured a client interview with USA Today, from a reporter who writes for the Money section. That one story created a domino-effect: reporters from many other outlets called requesting interviews, including a producer from the Today Show. The stream of traffic to my client’s web site multiplied and stayed that way for months.

By: Neil Parker

Neil Parker — Thu, 25 Mar 2010 01:09:01 +0000

By: Val Stouffer

Val Stouffer — Wed, 24 Mar 2010 19:59:57 +0000

Great advice Michelle. Now if I just had time to follow it…or the $$ to hire someone to do it for me:-)

By: Michelle Damico

Michelle Damico — Wed, 24 Mar 2010 18:20:01 +0000

Barry, and that’s just during the initial ramp-up phase of a PR initiative. After that, it’s on to writing customized emails to reporters and bloggers, and finding ways to get their attention. That’s probably the hardest part, which requires patience and perseverance by the PR pro and the client. I’ll get to those details in another post. Thanks so much for taking the time to comment.

By: Barry Moltz

Barry Moltz — Wed, 24 Mar 2010 18:15:04 +0000

Wow, I had no idea. This is why I hire a PR professional to do the job!