Brand journalism isn’t just for the big names at the major outlets. When you think of journalists who have built brand names for themselves and have grown respect and audiences for their outlets, names like Walt Mossberg, David Pogue, Walter Cronkite, Susan Stamberg, Bill Kurtis and many many others come to mind.
But with so many easy-to-use and convenient content creation tools at our disposal, anyone can be a brand journalist.
In fact, Net News Check, has come out with its Top 10 Local Digital Media Trends for 2014 and the growth of local brand journalism is among them.
Are you ready to become a brand journalist for your company, non-profit or government agency?
Here are 7 tips for shining as a brand journalist in 2014:
- Be a good observer — Paying attention to what’s going on around you. Does your business or organization have news that will help or inform others?
- Ask good questions — Can you dig a little deeper to learn the significance of the news or events around you?
- Know how to connect the dots — How do the events or activities within your organization have greater significance to your stakeholders? How does it affect their lives?
- Write well, or have a good editor — Do your writing skills need polishing? If not, do you have an editor who can jazz up your writing, find errors, and do so in a spirit of helping you vs. criticizing you?
- Take photos or videos — No fancy gadgets needed! Any current smart phone has a camera and video included, and you can go online for free apps and tools to edit your photos.
- Use social media boldly and creatively — Here in Chicago, it’s snowing like crazy today. Everyone loves beautiful pictures of the snow. You don’t have to focus on business exclusively! Show your creativity and personality, post the pictures on your web site, Facebook and Twitter streams. You’ll be amazed at the likes you get.
- Share Share Share — I shared some of my own photos yesterday on ABC7 Chicago’s Facebook page and that prompted many new visitors to my own Facebook Page for business. The “Likes” just keep coming, and I’ve received numerous new followers. Nice for an hourlong stroll in the snow yesterday!
I’v got to get back to work, so if you have any other ideas for how to shine as a brand journalist, I’d love it if you left a comment. And Happy New Year! May 2014 be filled with peace, compassion, generosity and prosperity — and in THAT order!